| Autor: |
Sultan, Muhammad Faisal1, Kazi, Abdul Kabeer2, Waqas, Saad3 |
| Zdroj: |
Webology. 2022, Vol. 19 Issue 2, p5004-5016. 13p. |
| Abstrakt: |
Recently technology is the base of each and every business and companies are using facility to reach business in betterstyles. However, importance of website remainsin the top tier of channels that are considered significant in this regards. Therefore, website quality has been investigated severely in association with consumer buying behavior. Though there is a lacking of studies which are associated with website quality and impulsive buying behavior, especially in terms of Pakistan. Thus this study has been directed purposively towards relationship of website quality and impulsive buying behavior. Data was gathering through closed ended questionnaire from youth of Karachi having interest in online purchase. Results indicated that websites quality is highly related to impulsive buying behavior. Moreover, use of credit cards is also significantly related with intent to buy impulsively. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Library, Information Science & Technology Abstracts |
| Externí odkaz: |
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