| Autor: |
Gunter, Darrell W.1 d.gunter@guntermediagroup.com |
| Předmět: |
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| Zdroj: |
Against the Grain. Jun2023, Vol. 35 Issue 3, p62-65. 4p. |
| Abstrakt: |
The article present an interview with Paul Gerbino, a businessman in the content licensing industry. Topics include his background in publishing; the importance of extending brand reach; finding new audiences and generating revenue through content licensing; and also mentions about the need to educate publishers about the potential of content licensing and the importance of protecting content in licensing agreements. |
| Databáze: |
Library, Information Science & Technology Abstracts |
| Externí odkaz: |
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