| Abstrakt: |
For Knowledge Management (KM) to be effective, it needs to be accompanied by a change in culture both at individual and at organizational level. In the framework of the European Space Agency's (ESA) KM activities, a particular attention during the last years has been devoted to KM communication and recognition activities. The ultimate goal of these activities is for KM to be seen as part of normal work, and not as an additional activity. Promotion activities foster the adoption of KM practices at ESA, and in so doing, provides the potential means to achieve the needed cultural change favouring the creation of an open and transparent, knowledge-based, working environment. Being KM activities in ESA still in its beginnings, the change in culture in this phase is encouraged mainly through awareness of the added value and the benefits of the adoption of KM processes, practices and tools, and ways to be involved; motivational means for the adoption of KM best practices to inspire individuals to act; recognition of KM early adopters, showcase the success stories of KM champions, putting emphasis on the desired behaviour. This paper will discuss the chosen strategy for KM promotion activities at ESA in relation with the early stages of the KM implementation at ESA, highlighting successes, reflecting on encountered challenges, analysing how we learned our lessons along the way. [ABSTRACT FROM AUTHOR] |
