| Abstrakt: |
order to increase knowledge sharing. So, we need to understand the factors affecting interpersonal trust and knowledge sharing behavior of members. Based on the extensive literature review, a questionnaire-based survey was conducted and the experimental data were collected from 27 communities. So in this study, the effect of different factors, on interpersonal trust and impact of interpersonal trust on knowledge sharing intention was evaluated between 336 virtual community members. Data were analyzed using structured equation modeling, in order to test the measurement model using confirmatory factor analysis, and to test the structural model. Results indicated that interpersonal trust has a significant impact on intend to share knowledge among users of virtual communities and factors including ability, benevolence, integrity, predictability, competence, shared vision, knowledge growth, and Create personal connections have a positive influence on interpersonal trust. This study may help managers to manage virtual communities and promote the factors affecting interpersonal trust and stimulate the sharing of knowledge. [ABSTRACT FROM AUTHOR] |
