| Abstrakt: |
As a new information transmission platform, Weibo has become a new tool to serve readers. This article analyzes the problems regarding the uses of Weibo and also provides some constructive suggestions on how to serve readers better through the analysis of statistical data from officially registered Weibo accounts by 50 public libraries in China. According to "The Statistical Report of China Internet Development," the number of internet users in China had increased to 618 million by December 2013. Of those internet users, 500 million had access through smart-phones, including "196 million who had Weibo accounts through smart-phones."1 Weibo has become a new tool for public libraries to observe societal changes and better serve their readers. So far, the public libraries in China have registered 17,086 Weibo accounts on sina.com and 7,167 on qq.com. In order to further explore this new web tool and to improve its effectiveness, in 2012, Shandong Provincial Public Library began gathering and analyzing data from the usage of Weibo in 50 public libraries and published Monthly Report on Weibo Usage in Public Libraries in which information regarding the quantity of original posts, reposts, censorship, and hot topics were studied. Based on this information along with further data from sina.com and qq.com, this article analyzes the issues regarding Weibo usage in public libraries of China and provides suggestions for improvement. [ABSTRACT FROM AUTHOR] |
