Clorox Inc.: Was the Company's Jump into “Green” Personal Care a Smart Move or a Strategic Misstep?

Autor:	Elise Rindfleisch, Allison Mitkowski
Databáze:	SAGE Knowledge
Externí odkaz:	http://sk.sagepub.com/cases/clorox-jump-into-green-personal-care-smart-move-or-strategic-misstep Zobrazit plný text záznamu