Autor:	Mohanbir Sawhney, Kent Grayson, Patrick Dupress, Christine Hsu, Ryan Metzger, Fuminari Obuchi, Arun Sundaram, Kari Wilson
Databáze:	SAGE Knowledge
Externí odkaz:	https://sk.sagepub.com/cases/ontela-picdeck-a-customer-segmentation-targeting-and-positioning Zobrazit plný text záznamu