Jumping Off the Bandwagon: Why the Most Popular Charities May Not Be the Best Partners in Brand/Cause Collaborations

Autor:	Joshua T. Coleman, Dan L. Sherrell
Databáze:	SAGE Knowledge
Externí odkaz:	https://sk.sagepub.com/cases/most-popular-charities-not-best-partners-brand-cause-collaborations Zobrazit plný text záznamu