Chapter 14 Brexit

Autor: Spickett-Jones, J Graham, Niininen, Outi
Jazyk: angličtina
Rok vydání: 2023
Předmět:
Vote Leave
Micro Targeting
Public Relations
Social Media
Political Marketing
Electoral Commission
UK’s Regulatory Framework
Vote Leave
WOM Intention
Vote Leave Campaign
UK Statistics Authority
United Kingdom European Union Membership
SM Message
Fashion Opinion Leaders
UK Public
High Activity Peaks
Progressive Public Relations
UK Voter
Cap Code
Gove’s Speech
Sustainable Fashion Products
UK Politician
SM Advertising
Traditional Publicity
Independent Groups
SM Campaign
CBE
ROI
UN
UK Electoral
thema EDItEUR::K Economics
Finance
Business and Management::KJ Business and Management
thema EDItEUR::K Economics
Finance
Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations
thema EDItEUR::G Reference
Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
Druh dokumentu: chapter
DOI: 10.4324/9781003177791-19
Popis: This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications. Chapters 12, 13 and 14 of this book are freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.
Databáze: OAPEN Library
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