Measuring Exposure and Attention to Media and Communication
| Autor: | Neijens, Peter, Araujo, Theo, Möller, Judith, de Vreese, Claes |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2024 |
| Předmět: |
exposure and attention
media and social media advertising health and political campaigns thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet digital media and society thema EDItEUR::K Economics Finance Business and Management::KN Industry and industrial studies::KNT Media entertainment information and communication industries thema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides |
| Druh dokumentu: | book |
| DOI: | 10.5117/9789463723176 |
| Popis: | Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there are no simple solutions. That was never the case, but in today's digital and abundant media landscape it is even more difficult. The book discusses the ways in which media and communication exposure can be conceptualized, operationalized, and measured. Methods examined include self-reports, recall, recognition, ecological momentary assessment, think aloud, digital traces, data donation, human observation, eye-tracking, EEG, fMRI, heart rate, and skin conductance, their pros and cons, complexities, and performance. The book concludes with recommendations for the application and further development of these methods, as well as an extensive bibliography with references to in-depth insights into specific aspects of media exposure measurement. |
| Databáze: | OAPEN Library |
| Externí odkaz: |
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