The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation

Autor: Sigurdsson, Valdimar, Larsen, Nils Magne, Sigfussdottir, Arna Dogg, Fagerstrøm, Asle, Alemu, Mohammed H., Folwarczny, Michal, Foxall, Gordon R.
Databáze: NORA (Norwegian Open Research Archive)