| Popis: |
The work analyzes the stages and tools for promoting the territory, considers the main groups of stakeholders involved in the process of promoting the territory, identifies signs by which fraternities can be a potential stakeholder for promoting the territory, conducts a study that identifies channels and tools for the participation of fraternities in promoting the territory. As the research results showed, fraternity can be a full-fledged stakeholder in the process of promoting the territory, provided that their activities are included in the strategy of promoting the territory, as well as in managing their activities. |
