| Popis: |
In the final qualifying work, the theoretical aspects of the formation of an import substitution strategy at the enterprise, the trends of the multi-apartment housing construction market are considered and the market positions of the Atomstroykomplex Corporation JSC are evaluated, according to the results of which a methodological approach to the formation of an import substitution strategy is developed. Within the framework of the study, a project is proposed for the formation of a marketing strategy for import substitution in the company of JSC Atomstroykomplex Corporation and its expediency is justified. |
