BRAND MANAGEMENT VS. METAVERSE: HOW CONSUMERS PERCEIVE AND CONTRIBUTE TO BRAND EQUITY

Autor:	Rui Pedro de Freitas Ferreira
Jazyk:	angličtina
Rok vydání:	2023
Předmět:	Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business
Druh dokumentu:	Dissertação
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	https://hdl.handle.net/10216/151175 Zobrazit plný text záznamu