Legal Service Marketing: An Exploratory Study of Attorney Attitudes in the State of Texas
| Autor: | Ingram, Tom L. |
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| Jazyk: | angličtina |
| Rok vydání: | 1984 |
| Předmět: | |
| Druh dokumentu: | Thesis or Dissertation |
| Popis: | The problem of this investigation was to make an exploratory examination of attorney attitudes concerning legal service marketing. The study was confined to attorneys licensed to practice law in the State of Texas. Items of specific interest were the implicit and explicit marketing management philosophies of attorneys, attitudes toward various promotional and media issues with respect to legal marketing, and attitudes toward serving the interest of various publics in the practice of law. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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