| Popis: |
This study applied the impression management theory in the context of social networking to investigate the generalized research question of this dissertation which is "Do active social media presence and various privacy concerns influence online behaviors of students on social media?" The results and conclusions are presented via the conduct of three different studies and the summary provides insights and explain the overall contribution of the research. For each study we developed a research model for which data was collected separately for each of these models. Hypotheses of each model were tested by partial least squares- structural equation modeling techniques using SmartPLS 2.0. Our findings confirm the hypotheses and showed that all the predictors positively influence online social networking behaviors. Active social media presence is operationalized as predictors such as SNS stalking awareness, Selective disclosure, desired differential persona, impression motivation, and information trustworthiness. Privacy concerns have been operationalized as SNS privacy awareness, technology awareness. Online behaviors have been operationalized as responsible image and reckless image. |
