| Popis: |
The thesis "Music Television in the Czech Conditions. TV Ocko" deals with the context of the existence of thematic music television in the local environment by the means of a specific case study - the Czech television station TV Ocko - founded in 2002. At the same time, it also addresses the phenomenon of a global music television, MTV. The first part of the text deals with formats that preceded the emergence of music television in both global (before the establishment of MTV as the first music television) and local terms. The second part thoroughly describes the first decade of the existence of the American station MTV (period 1981-1992) applying primarily the economic and production perspectives. Third, the largest part is dedicated to the emergence and development of the Czech music television, TV Ocko (period 2002-2010). The whole phenomenon is viewed here in economic, production and programme terms. The fourth part presents two external views of the local thematic music television: the perspective of a local distributor and that of a producer of a music video. |
