Autor:	Lacinová, Eva
Jazyk:	čeština
Rok vydání:	2008
Předmět:	forms of customer competition formy spotřebitelské soutěže podpora prodeje organizace spotřebitelské soutěže spotřebitelská soutěž sales promotion organization of customer competition customer competition
Druh dokumentu:	masterThesis
Popis:	The objective of this thesis is mapping of the situation about customer competition. Attention is first employed on a marketing communication and then is entertained about sales promotion of a final consumer with specification - customer competition. Authoress devotes to legislative framework, organization, problematic areas of consumer competition. In the next part of this thesis is took over the interview, which has clear up the attitude of questionedes towards customer competition.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://www.nusl.cz/ntk/nusl-9406 Zobrazit plný text záznamu