Vybrané nástroje politického marketingu
| Autor: | Pečmanová, Jana |
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| Jazyk: | čeština |
| Rok vydání: | 2010 |
| Předmět: | |
| Druh dokumentu: | masterThesis |
| Popis: | This thesis is focused on political marketing, especially negative campaign. It describes Parliamentary elections in the Czech republic in 2010 and instruments were used. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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