Analýza konkurence
| Autor: | ŘEŘÁBEK, Tomáš |
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| Jazyk: | čeština |
| Rok vydání: | 2011 |
| Předmět: | |
| Druh dokumentu: | masterThesis |
| Popis: | This thesis focuses on the competition analysis of Zeelandia on the Czech market. In the literature review are indicated problems related to situational analysis, competition, competition analysis, SWOT analysis, SW analysis and Porter's five forces model. The practical part is composed of a list of competitors, compare financial indicators, determination of market shares, SW analysis with valuation, identification of key strengths and weaknesses and the subsequent overall evaluation. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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