Zjištění příležitostí na trhu pro vybranou firmu

Autor:	KRINESOVÁ, Michaela
Jazyk:	čeština
Rok vydání:	2010
Předmět:	Porter model makroprostředí micro environment Marketing marketing Marketingové prostředí marketing environment STEP analyse Porterův model pěti sil SWOT analýza STEP analýza SWOT analyse mikroprostředí macro environment
Druh dokumentu:	masterThesis
Popis:	The aim of this diploma thesis was to analyse market opportunities of a given company. To reach this aim, I made own evaluation of the macro environment using STEP analysis, using Porter{\crq}s model I analysed the micro environment, and for the company assessment financial analysis and marketing mix were used. I have made a summary of all my findings and created SWOT analysis, in which I identified strenghts and weaknesses of the company, as well as its opportunities and threats.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://www.nusl.cz/ntk/nusl-50637 Zobrazit plný text záznamu