| Popis: |
The diploma thesis aims at the firms providing services, especially sport centres offering wide spectrum of sport services, relaxation and often mentioned wellness.The main goal of the diploma thesis was to appraise the competitiveness of sport centres in České Budějovice and give a survey of competitive background. To characterize sport realization in the region of South Bohemia and to recognize customers` requirements were the partial goals of the diploma thesis. To the achievement of the goals there were used the method of questionnaire research, SWOT analysis and Porter`s model method.The suitable arranged questionnaire has served the data describing competitinevess of particular sport centres. I have surveyed the information of the most popular and frequented sport centre. I have cooperated with this sportcentre and it was the basis of the above mentioned analysis. |
