Spokojenost zákazníků

Autor: Pišková, Martina
Jazyk: čeština
Rok vydání: 2021
Předmět:
Druh dokumentu: masterThesis
Popis: The thesis deals with the analysis of customer satisfaction of the internet shop Nejbaby, s. r. o. The first part explains the theoretical concepts associated with the chosen theme. The second part is devoted to analyses of the external and internal surroundings of the selected enterprise and also includes a marketing research containing data collected via customised questionnaire. Based on the questionnaire assessment, proposals are presented in the last section, aiming to increased customer satisfaction.
Databáze: Networked Digital Library of Theses & Dissertations