| Popis: |
Topic of master thesis is Use of social networks for searching of future employees. Subject of this work is to analyse and following synthesis current state of personal marketing in chosen company XYZ, s.r.o. and evaluation which of social networks is the most profitable and useful for this activity. In first part is description of basic points related to this topic, such as description of social sites, attracting and hiring employees etc. In following part is basic description of automotive industry and selected company. Practical part is focused on current state of personal marketing in selected company, in this part are also results of quantitative questionnaire and costs of individual personal instruments. At last is comparison of current personal marketing with personal marketing over social networks a decision which of these methods are more advantageous for company. In conclusion there are description of possibilities how to use social networks in human resources and how to correctly communicate with potential applicant through mentioned social networks. |
