| Popis: |
Veronika, L ., Consumer behavior in the market of beauty products. Diploma thesis. Brno: Mendel University in Brno, 2016. The diploma thesis deals with consumer behavior on the market of beauty products in Slovakia. The thesis explores the market of beauty products, finds the development of consumer spending and identifies factors affecting consumers during shopping for beauty products. In the thesis there are used techniques of marketing research like questionnaire, qualitative interviews and cluster analysis. The output of the thesis is to determine the factors influencing consumer behavior, characteristics of segments and marketing recommendations for the market of beauty products. |
