| Autor: |
Hůdová, Daniela |
| Jazyk: |
čeština |
| Rok vydání: |
2020 |
| Předmět: |
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| Druh dokumentu: |
masterThesis |
| Popis: |
The diploma thesis deals with consumer behavior on the market with alcoholic beverages in the Czech Republic and the USA. It provides knowledge of the market with alcoholic beverages in the Czech Republic and the USA. It identifies a typical consumer in both countries and describes common and different characteristics. The analysis of secondary data examines the trends of alcohol consumption in the Czech Republic and the USA. The price analysis of alcoholic beverages in the Czech Republic and the USA is also described. To accomplish the goals of the thesis, primary research is carried out by a questionnaire survey in both countries. Segmentation of Czech and American respondents is also done in the analysis of primary data by cluster analysis. The outcome of this thesis is recommendations for regulating alcohol consumption for the governments of both countries. |
| Databáze: |
Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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