| Popis: |
Filová, A. Leadership of business groups in specifically segment. Diploma thesis. Brno: Mendel University, 2019. This Diploma thesis is focused on the business groups in direct selling (B2C). The aim of the thesis is to propose effective solutions for leadership of business groups, which provide efficient education, communication, planning and administration. In the first part of diploma thesis is a literary research on this subject. In the second part is own research about this subject. The own research contains from quantitative research with questionary survey, and quantitative research with semi-structured interviews. One part of the own research is analysis of the actual situation in count of dealers in the direct selling in the Czech Republic and the progress in four years ago. On the ground of founded detection is formulate recommendation for leaders, with according to age and gender of business groups. |
