Analýza faktorů ovlivňujících chování spotřebitelů na trhu piva

Autor: Kasárník, Tomáš
Jazyk: čeština
Rok vydání: 2019
Předmět:
Druh dokumentu: masterThesis
Popis: KASÁRNÍK, T. Analysis of factors influencing consumer behavior on the beer market. Thesis. Brno: FRRMS MENDELU, 2019 This thesis deals with factors that influence consumer behaviour on the beer market in the Czech Republic. The aim of this thesis was to identify these factors. Factors influencing consumers when choosing restaurants for beer consumption were also identified. Current trends in this market and consumer preferences were also presented. The survey included a questionnaire survey, which was attended by 408 respondents.
Databáze: Networked Digital Library of Theses & Dissertations