Marketingový mix na trhu zdravých šťáv ve vybrané společnosti

Autor:	Josefi, Pavlína
Jazyk:	čeština
Rok vydání:	2020
Předmět:	marketingový mix marketingový kvantitativní výzkum consumer behavior marketingové prostředí marketing environment marketing quantitative research spotřební chování marketing mix
Druh dokumentu:	masterThesis
Popis:	The main topic of the thesis is to analyze the current situation of the marketing mix for a selected company and to propose specific changes in this area. The proposed changes to the marketing mix respect factors influencing consumer behavior and could lead to increased competitiveness and new customers. The diploma thesis is divided into three main parts. The first part is called the theoretical basis of the work, the second part is an analysis of the current state and the third part contains its own solutions.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://www.nusl.cz/ntk/nusl-416887 Zobrazit plný text záznamu