Vypracování komunikační strategie jazykové školy
| Autor: | Holoubková, Táňa |
|---|---|
| Jazyk: | čeština |
| Rok vydání: | 2008 |
| Předmět: |
PR
sociodemografická analýza corporate identity sociodemografic and lifestyle characteristics of target groups media ATL komerční komunikace analýza životního stylu cílových skupin monitoring konkurence reklamní nosiče marketing communication marketing research monitoring of competition BTL terminology used in media world média target group cílová skupina |
| Druh dokumentu: | masterThesis |
| Popis: | The aim of the thesis is to propose a suitable communication strategy for a newly established language school that should start operating in a rather small czech town. The theoretic part includes an explanation of terminology and types of research used in marketing communication, description of ATL, BTL and PR communication, a few words about the importance of Corporate Identity (basis for communication) and description of tools that are used in the application part of the thesis. The application part starts with starts with monitoring of surroundings (competition, inhabitants, possible channels for communication activities), continues with a description of a launguage school, then follows assortment of inhabitans into suitable target groups and a proposal of strategic communication plan for the forthcoming year, more detailed attention is paid to the activities that are planned to be pursued during the first half of the first year (launch). |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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