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Title: Quality of sports services in private day care centers specializing in preschool education in Prague Objectives: The primary aim of this dissertation is to propose a suitable procedure for measuring the quality of sports services in private institutions specializing in pre-school education in Prague, from the customer's point of view. Methods: This study focuses on assessing the quality of sports services offered to children in private kindergartens. The study was conducted in the Czech Republic on a sample of ten private kindergartens based in Prague, which were selected from a register of private kindergartens compiled by the Ministry of Education, Youth and Sports. The Parasuraman, Zeithaml and Berry (1988) model of service quality, which was modified for the kindergarten environment, was used for the measurement. 510 parents participated in marketing research, representing 534 children. The questionnaire used, which was originally validated in the US, was transculturally translated. Three translators specializing in pre-school education participated in this intercultural transfer. The results of the survey were subjected to structural modeling, namely confirmatory and explorative factor analysis, and new modified versions of the questionnaire were designed based on their results... |
