| Popis: |
The submitted doctoral thesis focuses on the development and transformation of the Czechoslovak pencil industry in the period after the onset of the planned economy. The major pencil manufacturer Koh-I-Noor Hardtmuth was at the heart of the analysis. The annual reports, annual financial statements, business trip reports, and minutes of the director's and production meetings formed the source base. The correspondence with individual domestic institutions or foreign business partners, memories and a company magazine were also used. The preserved image archival documents - promotional leaflets and price lists - were not left out. The work is based on the methodological basis of the business history. The organization, operation and management strategies of the pencil industry in the historical background of economic changes and reforms have become the subject to examination. The national enterprises Centropen, Gama and Logarex, which were engaged in the production of office supplies, were also included into the research in terms of the comparison. The emphasis was placed on the role of individual managers conducting entrusted enterprises next to the analysis of turnover, production level and a number of employees. Advertising and promotional activities and their importance in the socialist economy was not left behind. In this context, the impact of extensive litigation regarding the trade mark and the name of Hardtmuth, which affected the export, production and advertising sectors, have not been overlooked. The interrelationship between the manufacturing enterprise and export organizations became one of the key topics. |
