| Popis: |
(in English) The thesis uses the second level of the agenda-setting theory to study the media's coverage of two topics during the presidential campaign in the years 2017 and 2018, in relation to candidates Miloš Zeman and Jiří Drahoš. The chosen topics are migration and the relation to the European Union. The qualitative version of the frame analysis is used to investigate which moments of the candidates' campaign were distinct in the three online media that are read by a different audience: iDnes.cz, Aeronet and Respekt.cz. While iDnes.cz applied broad range of contradictory frames, the opinion-specific media worked with a dominant perspective to frame the candidates' positions. The most successful frames in the campaign were the ones that contested negative emotions and were present in the public and media space for a longer time period. However, the media worked with the frames and their attributes in a critical way, developing or denying them, and none of the media only reproduced the candidates' positions. |
