| Popis: |
(in English): This thesis studies political pundits in the US who utilise YouTube as their main channel of communication. In particular, it studies a possible impact which political pundits in the non-traditional media might have in polarising the public and this in comparison with political pundits in the traditional media. The goal of this thesis is to better understand what makes the YouTube based political pundits different from their traditional news counterparts and which underlying messages we can find in their news reporting. The work uses the theoretical background of the echo chamber theory to utilise the content analysis methods in three major steps. First, categories are being established for predetermined dimensions using an exploratory content analysis of the biggest three traditional news outlets in the US. Using the established dimensions and categories, a quantitative content analysis is conducted on seven chosen non-tradition news outlets based exclusively on YouTube. To further explore the way by means of which these outlets present their messages, a qualitative content analysis is done on selected stories. It has been found that non-traditional media outlets are in general more inclined to talk about policy than traditional news outlets. It also has been found that YouTube based... |
