Význam a využití fiktivních nákupů
| Autor: | BOUZKOVÁ, Renata |
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| Jazyk: | čeština |
| Rok vydání: | 2018 |
| Předmět: | |
| Druh dokumentu: | masterThesis |
| Popis: | The aim of this diploma thesis is to evaluate the quality of the services provided in the selected sales unit by means of mystery shopping. The aim is to identify shortcomings and suggest possible solutions to them. The department store called PRIOR in České Budějovice was chosen for the work. A total of 24 mystery shoppings were made in October, November and December 2017. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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