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The main aim of this thesis is to specify issues of a corporate culture, while focusing on its cultural dimensions and a possible motivation factor in the direction of the knowledge economy. This thesis compares the current situation and the motivational potential of corporate culture in two selected companies. The theoretical part describes basic concepts, procedures and opinions of individual authors on corporate culture, motivation and knowledge economy issues. For research of corporate culture in chosen companies two surveys are used: The Value Survey Module 94 & 2013 (VSM) and Color test of semantic differential (TBSD). The research has identified which dominant cultural dimensions are motivating in selected organizations. Proposed measures that can change current state are based on the own analysis and they are given in conclusion. |
