Psychologické fenomény v behaviorální ekonomii

Autor:	Javor, Matúš
Jazyk:	čeština
Rok vydání:	2017
Předmět:	irrational behaviour endowment effect vlastnický efekt iracionální chování paradox volby efekt návnady paradox of choice decoy effect
Druh dokumentu:	masterThesis
Popis:	Diploma thesis deals with topic of given phenomena of behavioural economics. Specifically, it deals with endowment effect, decoy effect and paradox of choice. The goal of the thesis is to verify influence of given phenomena of behavioural economics in practice. Research part deals with analysis of the phenomena which influence decision-making in financial or economic issues and causes individual to behave irrationally and not like Homo oeconomicus. In an analytical part are then given phenomena verified by method of quantitative analysis in real market on given company. Quantitative analysis deals predominantly with breakdown of customer reactions on marketing strategies of given company in defined period. Integral part of the thesis is based on executed research draw practical recommendations for examined company.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://www.nusl.cz/ntk/nusl-358778 Zobrazit plný text záznamu