Komunikační strategie podniku
| Autor: | Uherková, Marie |
|---|---|
| Jazyk: | čeština |
| Rok vydání: | 2017 |
| Předmět: |
návratnost investice
remote jobs textová reklama social media. marketing promotion strategy sociální sítě. marketingová kampaň marketing campaign digitální nomádi Google Analytics Online marketing online job board. digital nomads return of investment SEO marketingová komunikační strategie online pracovní vývěska Google AdWords |
| Druh dokumentu: | masterThesis |
| Popis: | Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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