Autor:	Ludvíková, Michaela
Jazyk:	čeština
Rok vydání:	2017
Předmět:	marketingový mix financing SWOT analýza SWOT analysis patisserie bod zvratu. cukrárna competitive analysis Podnikatelský plán marketingový průzkum analýza konkurence break even point. marketing research Porterův model pěti sil financování Business plan Porter's five forces model marketing mix
Druh dokumentu:	masterThesis
Popis:	The diploma thesis is focused on the establishment of confectionery Lenka and also serves as a business plan for building it. The first part contains theoretical background completed by market analysis and marketing research. The proposal part is focused on the design of the concrete business plan which assesses the chance of successful project implementation.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://www.nusl.cz/ntk/nusl-318323 Zobrazit plný text záznamu