| Popis: |
The thesis deals with the principles of making marketing mix and the goal is to design process of making marketing mix in selected company by using the principles of marketing activities. The selected company is engaged in the sale, rental, bazaar and service of ski equipment. The first part is about the realization of the analysis of the marketing mix and the results explain why it would be reasonable to create a marketing mix for the summer season. The next part is designed to process the creation of the marketing mix, which clarifies the possibilities of the company, the competitive environment, but also the needs, desires and demands of the customer. |
