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Title: Problems of Petr's Cech marketing policy Objective: The thesis aims described marketing concept Petr Cech and factor that activity influences. Methods: Setfeni questionnaire, interview. The results: Perception of athletes vefejnosti a Czech advertising campaign and subsequent comparison with the national brankafem Petr Cech and suggesting improvement of its long-term strategic marketing. Keywords: Marketing, sports marketing, sports advertising, athletes in advertising fulfillment, marketing research. Powered by TCPDF (www.tcpdf.org) |
