Popis: |
The thesis Czech Television and Youth Audience focuses on whether Czech Television as a public service broadcaster in the Czech Republic produces enough programmes targeted at teen audience. The aim of the study is to consider if a television as a platform for watching audio-visual content is still appealing for pubescents or whether they rather choose the Internet. Furthermore, I describe the ways by which other European public service broadcasters attract young audience and make a suggestion to improve the situation. |