Marketingová strategie produktu
| Autor: | Nováková, Andrea |
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| Jazyk: | čeština |
| Rok vydání: | 2016 |
| Předmět: | |
| Druh dokumentu: | masterThesis |
| Popis: | The present master`s thesis deals with the marketing strategy in the stage of proposal of product`s portfolio extension. It analyzes the process of making choices and strategies of marketing tools. We are going to use analyzes SLEPT, Marketing`s mix, SWOT and benchmarking. We do a proposal of new product to assessment of the existing product portfolio, together with a strategy for launching this product on the market in the Czech Republic. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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