Marketingová strategie nové produktové řady

Autor:	Machala, Martin
Jazyk:	čeština
Rok vydání:	2015
Předmět:	marketingový mix analýza product conception místo strategické cíle Marketing produkt propagace. analysis strategy price place strategie promotion marketing mix cena koncepce Strategy objectives SWOT
Druh dokumentu:	masterThesis
Popis:	Diploma thesis deals with the proposal of marketing strategy for an existing company, which is producing platforms for disabled people. This company will expand and distribute also lifts. The marketing strategy is based on the theory and analysis of the state of the company. Implementations should lead to getting into the awareness of new clients and entry of the company into a new market.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://www.nusl.cz/ntk/nusl-225104 Zobrazit plný text záznamu