Autor:	Klimová, Monika
Jazyk:	čeština
Rok vydání:	2014
Předmět:	marketingový mix marketing services marketingový výzkum. marketing research. Marketing marketing služeb služby marketing analysis marketingová analýza services marketing mix
Druh dokumentu:	masterThesis
Popis:	The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://www.nusl.cz/ntk/nusl-224357 Zobrazit plný text záznamu