Autor:	Svobodová, Jana
Jazyk:	čeština
Rok vydání:	2012
Předmět:	Marketingový mix Marketing target reklama zákazník marketing swot analysis komunikace competition cíl customer swot analýza promotion communikation konkurence Marketing mix
Druh dokumentu:	masterThesis
Popis:	The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://www.nusl.cz/ntk/nusl-223567 Zobrazit plný text záznamu