Autor:	Vaculík, Lukáš
Jazyk:	čeština
Rok vydání:	2010
Předmět:	marketingový mix neziskový sektor communicaton návštěva Svatého otce public relations událost non-profit sector komunikace propagace Public Relations a visit of the Holy Father event marketing mix
Druh dokumentu:	masterThesis
Popis:	Thesis is focused on an assessment visit to the Holy Father in Brno in terms of marketing and promotion. The theoretical part of the market and compares the non-profit sector, in particular the interaction and impact of marketing in these different areas. Practical part provides the theoretical background knowledge of the practical realization of the visit and evaluate its impact on the stakeholder groups.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://www.nusl.cz/ntk/nusl-222705 Zobrazit plný text záznamu