Návrh marketingové strategie

Autor: Menšík, Jakub
Jazyk: čeština
Rok vydání: 2008
Předmět:
Druh dokumentu: masterThesis
Popis: On grounds of a performed research the autor hereof offers a suitable marketing strategy which would lead to more efficient sales of goods produced by company PLEAS a.s. Herein, the theoretical knowledge is applied to a real situaution of the marketing research and the proposals resulting thereof are then analyzed and presented.
Databáze: Networked Digital Library of Theses & Dissertations