CRM a jeho uplatnění ve společnosti Znovín Znojmo
| Autor: | Novotná, Šárka |
|---|---|
| Jazyk: | čeština |
| Rok vydání: | 2015 |
| Předmět: |
CRM řízení vztahu se zákazníkem
TTL komunikace BTL communication BTL komunikace TTL communication SWOT analysis Znovín Znojmo Inc. ATL communication SWOT analýza ATL komunikace marketing communication CRM relationship marketing komerční komunikace PEST analýza marketingová komiunikace PEST analysis commercial communication Znovín Znojmo a.s. |
| Druh dokumentu: | masterThesis |
| Popis: | The subject of my diploma thesis CRM and its application in the company Znovín Znojmo Inc. is analysis of the temporary usage of CRM in the company among other things based on the survey, which results will be used to draft potential improvements. Thesis is divided into six chapter divided into practical and theoretical parts. The theoretical part of thesis describes the marketing and commercial communications, defined CRM as customer relationship management and analyze the economic environment focusing on the Czech wine market. In the practical part is introduced company Znovín Znojmo Inc., is applied SWOT analysis and described marketing communication of company. At the core is the introduction of CRM in the company Znovín Znojmo, survey through customers and then are designed recommendations for improvements. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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