Autor:	Švarc, Ondřej
Jazyk:	čeština
Rok vydání:	2013
Předmět:	marketingový mix International marketing Mezinárodní marketing survey dotazník PEST analýza PEST analysis marketing mix
Druh dokumentu:	masterThesis
Popis:	Main objective of this thesis is to analyze international marketing of Mondeléz International company with a focus on international environment and its impact on the company, analysis of marketing mix of specific international products and survey examining the extent of awareness of the former Kraft Foods and current Mondeléz company. Results of this work should give a reader an overview about development of Mondeléz company and international activities of the company applied in environment of Czech Republic.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://www.nusl.cz/ntk/nusl-198260 Zobrazit plný text záznamu